Intel needs a category to separate their lower end from higher end offerings.  They can no longer stay compliant with limiting the ATOM line and still stay competitive with the growing competition. 

Especially if they eventually also want to push into the mobile market, which is another reason to establish the category as it pushes the range of their portable solutions and lets them test technologies that will eventually go into their mobile solutions. 

Also this can lessen the reason why some consumers may start desiring ARM solutions with potentially much longer run times despite the performance difference.  So long as they can keep run times long enough to not be a factor then performance returns to the forefront of considerations and gives them the advantage.

Asus has released a new fashionable Netbook for kids namely, Asus Eee PC 1001PQD which comes with pre-installed Windows 7 Starter operating system. It has brings 10.1-inch LED-backlit pageant with decision of 1024 x 600 pixels, built-in 0.3 megapixel camera for immediate video talk and msn chatting, 3-in-one humorist reader, and many more. It is powered by 1.66GHz Intel Atom N455 processor and supports DDR3 celebration. It is a prototype designed custom for teenagers and children with singular arrangements for internet protection with built-in parental-knob, which allows parents to prefer which websites, email sites, and programs their children can access.